How To: Dominate Local SEO

Local search engine optimization | SEO

In this day and age local search engine optimization has become even more important as more people turn to the web to search for products and services in their local area. A smaller sized business in these modern times can see huge benefits from having a strong presence in their local search results, although Seo for local searches can differ greatly in comparison to a global search. The greatest challenge is working out what challenges to consider in a local Seo campaign. It is also important to focus on the keywords and search phrases that are going to bring you the targeted traffic you are looking for. Even more important is what is there for them to do once they are on your site. Without the proper “Calls to Action” your site will not get the results that you are after. More on that in a future post, for now lets talk about what to pay attention when looking to rank well locally. When Google and other search engines analyze this data they look at the total number of local search results and compare it to the amount of user queries on that particular search term. Here are a few factors for you to consider:

  • The Size of the area defined by the keyword search
  • Google’s level of trust that there is a business at the listed web address doing what it says
  • How Google defines the region’s center, either by keyword or map parameters

It is important to point out that you need to take into account how your own local users and potential customers define their locality and use this for your targeted keywords. Whether by neighborhood or by geographical landmarks such as beaches, lakes, mountains, etc. Some tips for localized Seo for small businesses; firstly, be sure that you provide unique, quality content that is relevant to each search term that you target; Secondly, optimize your title tags and url slugs to reflect the targeted search term for that particular page; Thirdly, make sure to look for as many link building opportunities in your own local market as possible; Forth, continue to update your site on a regular basis(at least every 3 days) with fresh, new and never-seen-before content that remains relevant to your company and services; Fifth, encourage your current clients or customers to leave reviews online, either through Google(you can now leave comments or reviews next to a search result), Google Maps listing or other consumer websites. Remember – the more online content(providing that it is quality content) that is relevant to your business, the better. And finally, pay close attention that your business gets listed in the proper categories when adding yourself to Google Maps, Yahoo Maps and MSN Maps(most local businesses forget about the last two giving you an upper hand by listing your company with them as over 35% of internet users use them).

After some time you will realize that optimizing a websites Seo performance for local searches is very similar to standard Seo practice, just more niche market related. Often local search results are given higher precedence – but your site may not be ranking on those variables at all. Doing well in local search engine results pages means much more than simply having a listing in Google maps. Local search Seo is a competitive and increasingly critical space of the web that local businesses need to take very seriously. After all, in a couple of years your competitors could be dominating your local web making it harder and harder for you to catch up to them! Don’t put yourself in this predicament, go ahead and get busy with YOUR local search strategy before someone else does.

What have you experienced with your local search market when trying to top the search results? Are there any good Seo techniques that I forgot to mention in this post?

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  1. Posted December 4, 2009 at 7:11 pm | Permalink

    I think you make some great points that people often overlook when trying to optimize their sites. Often people only think in terms of the “big” markets. The generalized keywords. While I would agree with them that your long term strategy should of course be to dominate the biggest market possible, one should also not overlook branching out their site with as many local geo-targeted pages as possible. Not only will it bring in the occasional organic search, but it will help your site become an authority site in your field with the additional content and wider subject matter indexed in the search engines.Thanks for the great post. You've got me busy again going back and updating my own sites local SEO!

  2. Posted December 5, 2009 at 4:04 pm | Permalink

    Great! Thank you! I agree, most people want to go right to the top with any marketing strategy, what they don't realize is that you have to walk before you can crawl. Nobody realizes really how BIG the World Wide Web really is, it has grown to over a billion websites and growing millions by the day. In order to rank in something that big you have to create a lasting brand that offers a unique service or product that adds REAL value to the web. A site's content needs to be as unique as its purpose, otherwise it will just cease to exist among the other 10 million or so websites in its market.I have been trying to focus on gaining as many local SEO clients as I can. I believe that my skill level and desire to rank among the best SEO's in the world can be best put to use in my own local area, thus benefiting the very town that my kids are growing up in. When it all boils down, they are whats most important!

  3. webtalentseo
    Posted December 8, 2009 at 7:51 pm | Permalink

    Local SEO is often overlooked as most SEOs jump right to the SERPS. Great point.

  4. coachhire
    Posted December 9, 2009 at 6:10 am | Permalink

    The google maps algorithm is starting to work similar to the organic. the citations in google maps are like your backlinks in organic. The main difference is that duplicate content (company name, address, phone number) is golden.Reviews are also a big ranking factor for Google maps

  5. Anonymous
    Posted December 11, 2009 at 3:33 am | Permalink

    Websites are indeed very important and it even gets better. Our site will be easily located by people, who, in their everyday life relies on the internet.

  6. Anonymous
    Posted December 11, 2009 at 3:36 am | Permalink

    Websites are indeed very important especially because people rely themselves in the internet everyday. We could easily market and introduce our product. And as it continues to grow, it even gets better. Good job!

  7. cheapwebsitedesignservices
    Posted December 13, 2009 at 9:29 pm | Permalink

    Websites now are very important because nowadays more and more people use internet as their main tool to buy good and services in much simplest way and also for saving their time.Local market is one that needs to be put in mind while engaging Internet Marketing.

  8. Posted December 14, 2009 at 6:35 pm | Permalink

    Great tips in dominating local SEO. This surely helps even to those small business seeking for site popularity. This increases link building to ultimately capture many powerful sites and audiences.

  9. Posted December 14, 2009 at 11:35 pm | Permalink

    Great tips in dominating local SEO. This surely helps even to those small business seeking for site popularity. This increases link building to ultimately capture many powerful sites and audiences.

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