Google Webmaster Tools has made a recent change by adding the ability for verified webmaster users that have active Google Analytics accounts to link their accounts together. This change appeared in my GWT account in the first week of Feb 2011 on the Verification Home page(when signed into google). This is a small step to us but a big step for Google as this will help them to know who’s who in their search for high reputation content sources on the web. Google has not mentioned this change in their Google Webmaster Central Blog as the only change they have blogged about lately is the rounding their search queries in webmaster tools which seemed to have pissed off some webmasters on blogger.com. None-the-less Google is obviously making major improvements across the board, only letting us know about some of them as they go along.
What are your thoughts on this? Is this just a way for Google to gain more knowledge about webmasters who use their tools? Or is this an added convenience to webmasters?