It looks like we have just seen the roll-out of the new Google Analytics Beta V5 Update come to our account today! Being that it is currently in closed beta I would assume it will be launched for the public soon. Well, to go over the basics; This update included changes to Layout, Conversions, Goals Overview, Reports, Traffic Sources, Custom Dashboards, Custom Gadgets, Custom Reports and additional Exporting features were added. Google’s graphic design team even came up with a brand new favicon for Google Analytics as well which you can see to the right, Google is really stepping it up! You can see in the screenshot below that the redesign is from the ground-up:
This update seems to give you quite a bit more functionality and easier navigation. I like the fact that they have included a section for their latest blog updates to their Google Analytics Blog, clever. As you can see in the screenshot below the reports are similar but cleaner and simplified functionality throughout with Google Analytics’s new user experience:
There seems to be the ability to create and customize your own dashboard and create custom widgets for the type of data that you would like to be displayed on your own personally customized analytics dashboard. Just over a month ago there was an in-depth post about Google Analytics V5’s beta roll-out done by an Analytics / AdWords expert in the UK named Alistair Dent. As you can see in the screenshot below the custom widgets are fairly simple to create:
These updates are great and all but understanding the limits of which you can use all that Google is offering with their Google Analytics product is another story! But you can read another interesting post that covers Google Analytics Multi-Channel Funnels also talks about the new rollout of V5 and gives marketers a guide to using these “Funnels” properly. I think this is a great update by Google and I look forward to using it in the upcoming weeks, what are your thoughts?