Car dealers are one of the many industries that are experiencing huge sales increases thanks to proper usage of the internet. Dealers are slow to change. In the past direct marketing has been the primary source of advertising and investment for car dealerships all over the country. In today’s world, the owners and general managers of car dealerships and dealer groups are finally becoming educated about the power of the internet.

The internet is a general term that encompasses many different potential marketing strategies such as social media marketing, pay per click marketing, blogging, search engine placement and content republishing (cars.com, craigslist, and many more). The focus of this post is how indexing your dealership’s inventory is giving your dealership greater exposure to thousands of new potential clients on the web.

What is dealership indexed inventory?

To understand why indexed inventory works we must first look at how inventory is currently handled on most current dealer websites. Currently most dealerships host their online inventory with 3rd party vendors such as ADP or Homenet. These 3rd party providers collect all of the dealer’s inventory data and provide the dealership with the ability to present their inventory, in an appealing way, to their clients via inventory listings pages. As we said earlier these providers are hosting this data that is being framed into the dealerships website.

The actual page that the inventory is on is something like this… http://inventory.3rdpartyvendor.com/dealerinventory. As you can see the data is not on the dealers domain and as such is not being indexed by the search engines in any way that can possibly benefit the dealership. Most dealership website providers will simply try to gloss over this fact or hope the the dealer is not in the know about the opportunity they are passing up.

Why We’re Different

SEO SPORT however has taken a different approach. We like to push the envelope of technology for our client’s and of course maximize the internet for our dealership client’s benefits. One of the many benefits we offer our clients is the ability to host their inventory on their own domains and get it indexed on their domains by all major search engines. This means that Google will see something more like this… http://inventory.dealerwebsite.com/dealerinventory. Now every single car on the dealer’s lot is potentially going to be indexed and ranked by search engines. This means when someone searches for a particular model car there is a chance that a car in your inventory is going to show up as a result in the organic search results for them. This will lead them to your inventory page and ultimately your website where they can collect your address, call your dealership, or submit a finance request online through your website. They can even share the car they found on your site with a friend or their entire following on twitter or Facebook, for example!

There are literally hundreds of tricks that dealers can use to game the search engine’s for their companies benefits. SEO SPORT is here to educate as many dealers as possible about these very tricks and implement them for your dealership so that you can realize the increased unit sales and profits that inevitably comes from optimizing your web presence. Sadly many dealerships are unaware of these types of techniques because their web providers are not staying cutting edge or are just too lazy to offer them. The internet is a gold rush for car dealerships. Those that dive in and begin panning early will see huge benefits since SEO and online marketing grow exponentially with time. The more time put into it, the greater the results become.

Don’t let your competition pass you. It’s time to embrace the technology and it’s time to do business with a cutting edge firm that’s sole goal is to increase your dealership profits, not our own. Get a free quote from SEO SPORT today and learn how we can index your dealers inventory and provide many additional tactics that will take your dealership to the top of the search engines and grow your business into the future.

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