Oxmoor FLM
Oxmoor FLM
Oxmoor Ford Lincoln Mercury of Louisville, Kentucky had a desperate need for a new website design and seo strategy. With 3 popular brands under one rooftop having a strong internet presence during this day and age is extremely important. Their previous website was optimized for viewing on an 800×600 screen and allowed for very little landscape to display their products and services. Take a look at their old design below:
Due to the fact that Oxmoor FLM had so many different car and truck models we decided that it was best to place their new website design into a Content Management System (CMS) where the organization of their online content could be maximized and be expanded upon for the many car models to come in the future. We increased the size of the website’s layout to add value the user’s car shopping experience and offer more information to would-be buyers. Oxmoor FLM’s website is now set up to convert website traffic into car leads, the website that you see below is an example of what can be achieved when there is a high level of enthusiasm and a great deal of passion for the car business from your website design company.
SEO SPORT performed a process known as “skinning” the web design and fully implemented it into the all of the inventory pages in order to get rid of sloppy frame-ins and double scrollbars. In order for these inventory pages to be indexed on our clients main domain name we did a cname record change allowing for a sub domain to be used for all the inventory pages. Performing this skinning process provides the information hungry, car buying internet surfers with an absolutely seamless user experience with enhanced vehicle search functionality. All of these changes can greatly impact the optimization level of a dealers website.
To review our case study further in the search engine results you must first understand where this dealership’s web presence was coming from before any seo efforts were performed. In order to find this out, we generated a keyword report that was compiled of the highest volume search terms in the area that would be relevant to this dealerships products or services. With our keyword list we ran this report showing how oxmoorflm.com ranked for these terms:
Oxmoor FLM - Before SEO
So out of 296 highly relevant keywords that the Louisville, KY and local area residents use most to find their cars and service, Oxmoor FLM ranked number one for only 8 of them and 41 are in the top half of the search results page. Now below is a report that was ran 30 days after we began our search engine optimization campaign:
Oxmoor FLM - After 30 Days
As you can see in the above report even in the 1st 30 days there was a great deal of improvement in the total number of front page search results that this dealers website pulled up for. Now with over 200 front page results it looks as if this dealerships website was just awaken! But oh wait, it gets better! See the below report that we ran after 60 days of search engine optimization efforts:
Oxmoor FLM | After 60 Days
After just 60 days of SEO being performed on this website the keyword report continues to get stronger results now with almost 900 different terms that this website will show up on the front page for. Now it is important to keep in mind that although the number of terms has gone up, many of these terms are “long tail” keywords that can help a website to rank for the more competitive and shorter terms. You must rank for many little terms before you can rank well for the big ones. Now lets take a look at what oxmoorflm.com’s website traffic has done over the last 60 days:
Oxmoor FLM | 60 Day Traffic Comparison
As you can see here, the most recent month (in blue) is way up over the previous months (in green) website traffic. The first traffic report that we had seen for Oxmoor FLM was ranging in the 3,000 to 4,000 website visitors per month range. From the looks of this report the new website design has had a great effect thus far, high quality, unique leads are rolling in at an unprecedented rate that has never been seen before only with hope to gain in the future!
